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Retail and e-commerce
a premium laptop · a shopper comparing options in store and online
Free course8 hours8 lessons
The eight core ideas of selling, applied to this field. 100% free.
- 1Selling is helping someone decide
- 2Real listening
- 3Cold calls that earn a conversation
- 4SPIN: four kinds of questions
- 5The customer is the hero
- 6Tactical empathy: labels, mirrors and the accusation audit
- 7Asking for the order
- 8A follow-up system that adds value
Full course200 hours20 modules
20 modules: from mindset and discovery to pricing, positioning, copywriting and leadership.
- Pro: the first 100 hours (modules 1–10)
- Ultra: all 200 hours (modules 1–20)
Your access: Free plan: the free course is open. The full course needs Pro or Ultra.
Full course: 20 modules
- 1The seller's mindset
- 2The psychology of buying
- 3Communication and rapport
- 4Prospecting: filling the pipeline
- 5Discovery: asking the right questions
- 6Presenting value
- 7Handling objections
- 8Closing the deal
- 9Negotiation
- 10Follow-up, referrals and loyal customers
- 11The psychology of priceUltra
- 12Advanced persuasionUltra
- 13Emotional intelligence and hard conversationsUltra
- 14Complex and B2B salesUltra
- 15Positioning and brandUltra
- 16Marketing and lead generationUltra
- 17Copywriting and selling onlineUltra
- 18Storytelling and presentingUltra
- 19Systems, metrics and growthUltra
- 20Leadership and masteryUltra