ფასი და ქცევითი ეკონომიკა

9 წიგნის მიხედვით:

• Thinking, Fast and Slow (Daniel Kahneman)
• Predictably Irrational (Dan Ariely)
• Nudge (Richard Thaler, Cass Sunstein)
• Priceless (William Poundstone)
• Confessions of the Pricing Man (Hermann Simon)
• The Paradox of Choice (Barry Schwartz)
• The Choice Factory (Richard Shotton)
• Monetizing Innovation (Madhavan Ramanujam, Georg Tacke)
• $100M Offers (Alex Hormozi)