პოზიციონირება და ბრენდინგი

10 წიგნის მიხედვით:

• Positioning (Al Ries, Jack Trout)
• The 22 Immutable Laws of Marketing (Al Ries, Jack Trout)
• Obviously Awesome (April Dunford)
• Differentiate or Die (Jack Trout)
• The Brand Gap, Zag (Marty Neumeier)
• Purple Cow (Seth Godin)
• How Brands Grow (Byron Sharp)
• Start with Why (Simon Sinek)
• Blue Ocean Strategy (W. Chan Kim, Renée Mauborgne)
• Competing Against Luck (Clayton Christensen et al.)