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Restaurants and hotels

a wedding banquet package · a couple planning their wedding

Free course8 hours8 lessons

The eight core ideas of selling, applied to this field. 100% free.

  1. 1Selling is helping someone decide
  2. 2Real listening
  3. 3Cold calls that earn a conversation
  4. 4SPIN: four kinds of questions
  5. 5The customer is the hero
  6. 6Tactical empathy: labels, mirrors and the accusation audit
  7. 7Asking for the order
  8. 8A follow-up system that adds value
Start free
Full course200 hours20 modules

20 modules: from mindset and discovery to pricing, positioning, copywriting and leadership.

  • Pro: the first 100 hours (modules 1–10)
  • Ultra: all 200 hours (modules 1–20)

Your access: Free plan: the free course is open. The full course needs Pro or Ultra.

Full course: 20 modules

  1. 1The seller's mindset
  2. 2The psychology of buying
  3. 3Communication and rapport
  4. 4Prospecting: filling the pipeline
  5. 5Discovery: asking the right questions
  6. 6Presenting value
  7. 7Handling objections
  8. 8Closing the deal
  9. 9Negotiation
  10. 10Follow-up, referrals and loyal customers
  11. 11The psychology of priceUltra
  12. 12Advanced persuasionUltra
  13. 13Emotional intelligence and hard conversationsUltra
  14. 14Complex and B2B salesUltra
  15. 15Positioning and brandUltra
  16. 16Marketing and lead generationUltra
  17. 17Copywriting and selling onlineUltra
  18. 18Storytelling and presentingUltra
  19. 19Systems, metrics and growthUltra
  20. 20Leadership and masteryUltra